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It's all about relationships
This Christmas you?’re sure to be doing something special for your customers to say thanks or perhaps something to prospects to say please. Whether it?’s inviting them to an event, sending them a gift...
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Pushing your Christmas promotions
How are you communicating your Christmas promotions this year? I?’m not going to talk Web 2.0 here; I?’m taking you back to basics. Here?’s a check list of what you should consider with any promotions...
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Pulling back for full benefit
I spoke yesterday about communicating (or pushing) your Christmas promos online, once you get your message out you need to turn that interest into a sale by pulling the customers/prospects back to you....
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The Lazy Marketer's Way to Understand How to Use Social Networks
Google OpenSocial, MySpace, Facebook. Are you confused yet? No problem, our resident Half-Geek, James Fleet, will break it down for you with these three posts: Google OpenSocial facebook & myspace...
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Web 2.0 Is Gaining Wider Acceptance and Trust with Consumers
Web 2.0 is on the rise but sometimes it is hard to find research that provides conclusive numbers with which to measure this by. This survey looks at the change in behaviour over a period of 2 years....
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Facebook Beacon – The Saga
This blog post from the New York Times is an excellent summary of what has happened since Facebook launched their Beacon advertising service in November 2007. Beacon is a programme that allows their...
View ArticleClickTale – The Most Exciting Web Analytics Application For A Long Time
For awhile I have been lamenting the overall lack of progress in web analytics. I’ve been in the industry for 10 years now, and although the methodology behind collecting data has improved, the graphs...
View ArticleNobody Clicks on Banner Ads
Well that’s not entirely true. According to a new study, 6% of people online contribute to 50% of display ad clicks. “Heavy clickers skew towards Internet users between the ages of 25-44 and households...
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What is a Good Conversion Rate for an Online Retail Store?
Take a look at these: These numbers are for December 2007, so you would expect a higher than normal conversion rate in the lead up to Christmas, but even so, 29.5% of visitors to The Popcorn Factory...
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A Text Message from the Pope
This is what thousands of attendees will be receiving daily over the 6-day World Youth Day event held in Australia. I’m not Catholic but think it’d be truly epic to receive a text message from God’s...
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